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Hydrating Clear Foundations

Becca Cosmetics' No Pigment Virtual Foundation Fuses Makeup & Skincare

— July 27, 2020 — Fashion
Makeup products are becoming more and more skincare-like by the day and Becca Cosmetics is introducing a new fusion of makeup and skincare with its No Pigment Virtual Foundation. While no-makeup makeup has been around for a while, this product takes the idea to a new level with a blurring and hydrating transparent-matte foundation product.

The smoothing foundation offers all-day oil control features, sharing the benefits of a traditional foundation with a formula that allows natural skin to shine through. According to the brand, the "new hybrid of makeup and skincare uses Clear Light Blur Technology to manipulate light to visibly smooth skin and blur the appearance of imperfections." Like many skincare-infused makeup products, the silicone-free formula is infused with hyaluronic acid but it boasts a cool, clear formula that's virtually invisible when applied.

Image Credit: Becca Cosmetics
Trend Themes
1. Skincare-makeup Fusion - The trend of combining skincare and makeup products is disrupting traditional cosmetic categories, creating opportunities to innovate and meet demand for multi-functional, efficient beauty products.
2. No-makeup Makeup - The trend of natural-looking makeup products, such as transparent or clear foundations, is gaining popularity and presents an opportunity for companies to create lightweight, hydrating formulas that provide skin-enhancing benefits.
3. Clear Light Blur Technology - The use of innovative technologies, like clear light blur technology, to enhance the appearance of skin in makeup products is a trend that presents opportunities for companies to create unique, high-performance beauty products.
Industry Implications
1. Beauty - The beauty industry can benefit from this trend by developing products that combine skincare and makeup, have lightweight formulas that provide skin-enhancing benefits and/or contain innovative technologies that enhance the appearance of skin.
2. Cosmetics - The cosmetics industry can benefit by developing new, innovative products that blur the line between traditional makeup and skincare, creating hybrid products that cater to consumer demand for efficient, multifunctional products.
3. Technology - The technology industry can explore opportunities to partner with cosmetic brands to develop new products that incorporate innovative technologies and materials, such as the clear light blur technology used in Becca Cosmetics' No Pigment Virtual Foundation.
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