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Yuzu Overnight Masks

Saturday Skin's Yuzu Vitamin C Sleep Mask Has Encapsulated Vitamin Beads

— July 29, 2020 — Fashion
Saturday Skin's newest product is the Yuzu Vitamin C Sleep Mask, which boasts a bright color and a unique jelly texture that contains small encapsulated vitamin beads. The overnight skincare treatment focuses on the brightening power of Vitamin C from the yuzu fruit and according to the brand, it taps into the "yuzu fruit’s beautiful history of being used for medicinal and skincare purposes in Asia."

While other citrus fruits like lemon and oranges are associated with being rich sources of Vitamin C, yuzu boasts three times more Vitamin C in comparison. The uniquely textured overnight skincare treatment also includes other skincare hero ingredients like niacinamide and retinol—and despite including this powerful skincare ingredient, the mask is safe to use even three to five times weekly, according to Saturday Skin.

Image Credit: Saturday Skin
Trend Themes
1. Vitamin C Skincare - Brands may explore innovative ways of incorporating Vitamin C to their skincare products like encapsulated vitamin beads.
2. Overnight Masks - Incorporating encapsulated vitamin beads as part of an overnight skincare treatment with unique jelly texture could disrupt the overnight skincare market.
3. Asian Skincare Focus - Brands may look into Asian skincare ingredients or practices in creating innovative skincare products that cater to different markets globally.
Industry Implications
1. Skincare Industry - The incorporation of Vitamin C to skincare products and the use of encapsulated vitamin beads as part of an overnight treatment presents an opportunity for innovation and disruption in the skincare industry.
2. Cosmetics Industry - The use of unique jelly texture and encapsulated vitamin beads as part of an overnight skincare treatment could be a significant innovation opportunity in the cosmetics industry.
3. Health and Wellness Industry - The focus on the therapeutic properties of the yuzu fruit for medicinal and skincare purposes in Asia presents opportunities for cross-industry collaboration or diversification using Asian wellness ingredients for the health and wellness industry.
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