This summer, The Crayon Case is introducing a unique new blush palette called The Blush Binder that actually has three "pages" of blush. In all, the back-to-school-inspired release will have 18 large pans, offering plenty of products to choose from and mix and match. The blush palette boasts shades that are bold and bright, everyday neutrals and other ultra-pigmented shades to support a wide range of skin tones.
The packaging resembles a familiar school supply, complete with stickers, doodles and tabs that separate the different sections of the design. At a time when many students are missing out on the experience of being in school as usual, this one-of-a-kind palette offers a nostalgic taste of what it was like to be in the classroom.
Image Credit: The Crayon Case
Why This Trend Is Growing
- Binder-themed Makeup
- Create makeup products that incorporate design elements inspired by traditional school supplies.
- Multi-page Products
- Explore creating multi-page beauty products that offer a range of color palettes.
- Nostalgic Packaging
- Design packaging with elements that trigger feelings of nostalgia and comfort.
Industries Being Reshaped
- Beauty and Cosmetics
- Incorporate the blend of school supplies and makeup products to offer an innovative collection that is fresh and distinctive.
- Stationery and Office Supplies
- Collaborate with makeup brands to develop stationery and office products that showcase pigments/colors from makeup collections.
- Giftware and Souvenirs
- Create collabs or produce merchandise that features the nostalgic elements of school supplies and makeup products.
