Murad's new Clarifying Oil-Free Water Gel suits all skin types and helps to offer support for those who have skin that breaks out easily or gets irritated. At a time when people are wearing masks and may be exposing their faces to more bacteria than usual, they are turning to skincare solutions that are soothing and useful for addressing the new issue of "maskne."
This all-in-one solution boasts a soothing texture that's helpful for leaving the skin deeply hydrated, balanced and gently exfoliated thanks to ingredients like salicylic acid. Some of the other key ingredients in the skincare product are Korean red pine extract and comforting ginger root extract.
The product helps to support a well-balanced microbiome and results in skin that's clearer and healthier-looking.
Image Credit: Murad
Key Themes Behind This Trend
- All-in-one Skincare
- The concept of all-in-one skincare is disruptive to traditional skincare routines, offering convenience and efficiency to consumers.
- Maskne Solutions
- As mask-wearing becomes more prevalent, skincare solutions that specifically address maskne are a disruptive innovation opportunity for the beauty industry.
- Microbiome-friendly Skincare
- The trend towards microbiome-friendly skincare presents a disruptive innovation opportunity for brands to tap into the growing interest of consumers in natural and holistic skincare products.
Where This Applies
- Beauty
- The beauty industry has an opportunity to innovate by creating skincare products that address the changing needs of consumers amidst the COVID-19 pandemic.
- Healthcare
- Skincare that promotes a balanced microbiome and addresses maskne may attract consumers who are looking for healthcare solutions for their skin.
- Natural/organic
- Consumers looking to improve the health of their skin may turn to natural or organic skincare to achieve a well-balanced microbiome and address skincare concerns like maskne.
