Function of Beauty is known for its customized hair serums, shampoos, masks and creams and it is now venturing into personalized body care. Like the brand's hair products that consider individual needs, the new body care products can be tailored to suit specific skincare needs and concerns. After taking a short quiz, customers will feel supported with products to support either their very dry, dry or balanced skin.
Unlike off-the-shelf body care products, these ones can be customized precisely to one's liking by choosing a fragrance-free option or a fragrance—and setting that scent level at light, medium or strong. The brand offers products like body wash and lotion, which are packed in aesthetically pleasing bottles that are customized with a name.
Image Credit: Function of Beauty
What's Driving This Trend
- Customized Body Care
- Opportunity for brands to offer personalized body care products that cater to individual skincare needs and concerns.
- Tailored Fragrance Options
- Potential for brands to provide customizable fragrance levels in body care products to meet individual preferences.
- Aesthetic Packaging
- Opportunity for brands to incorporate customized packaging designs, including personalized names, to enhance the overall consumer experience.
Who This Affects Most
- Personal Care
- Disruption potential for personal care brands to create personalized body care collections for targeted skincare benefits.
- Cosmetics
- Opportunity for cosmetic brands to expand their product range by incorporating customizable body care products with tailored fragrance options.
- E-commerce
- Potential for e-commerce platforms to provide personalized body care options, attracting consumers seeking tailored skincare solutions.
