Jo Malone's beauty brand launched a brush-on fragrance applicator in 2017 and now the Jo Loves Fragrance Paintbrush has been updated with an eco-friendly, refillable design. The sustainable packaging update gives users the ability to purchase refill cartridges full of fragranced gel scents in varieties like No.42 The Flower Shop and Green Orange & Coriander. Once a customer has settled on a scent that they love, the brand makes it easy to purchase refill sets with multiples of that scent. Thanks to this system and the nature of the product, it's also possible to create richly layered personal fragrances.
The slim Fragrance Paintbrush designs also have been refreshed with a slimmer silver case that cuts down on packaging. The lightweight and portable perfumes make it easy to apply scent to precise points on the body.
Image Credit: Jo Loves