Milk Makeup's New Sunshine Skin Tint Packaging Reduces Waste
Laura McQuarrie — April 23, 2021 — Eco
References: milkmakeup & instagram
On Earth Day, Milk Makeup relaunched its Sunshine Skin Tint Broad Spectrum SPF 30 Sunscreen with refillable packaging so that when customers purchase a refill, they help to reduce plastic waste by up to 66%. The product itself takes the form of a clean, weightless and silicone-free skin tint that provides protection and a dewy finish. The moisturizing, color-correcting product provides reef-safe sun care in a variety of shades ranging from Fair and Caramel to Mocha.
The skin tint's sheer shades are packaged in mess-free, TSA-friendly rollerball pens with a larger click button than before. The airtight packaging helps to keep the ingredients from oxidizing and the brand has traded plastic tubes for paper boxes.
Infused with a blend of grapeseed, avocado, mandarin, jojoba and olive oils, the product supports fresh, nourished and shielded skin.
The skin tint's sheer shades are packaged in mess-free, TSA-friendly rollerball pens with a larger click button than before. The airtight packaging helps to keep the ingredients from oxidizing and the brand has traded plastic tubes for paper boxes.
Infused with a blend of grapeseed, avocado, mandarin, jojoba and olive oils, the product supports fresh, nourished and shielded skin.
Trend Themes
1. Refillable Beauty Products - Reducing waste and increasing convenience by offering refillable packaging for skincare and makeup products.
2. Sustainable Sun Protection - Innovative products and packaging solutions that provide sun care without causing harm to the environment.
3. Eco-friendly Packaging - Replacing traditional plastic packaging with biodegradable or recyclable materials to reduce waste and decrease negative environmental impact.
Industry Implications
1. Beauty Industry - The beauty industry can create sustainable and eco-friendly packaging solutions and refillable products to reduce waste.
2. Sustainable Packaging Industry - Innovative companies that are creating eco-friendly packaging solutions to meet the growing demand for sustainable alternatives.
3. Outdoor and Leisure Industry - Creating eco-friendly sun protection products that align with the values of environmentally conscious consumers who spend time outdoors.
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