Essentia Beauty's Eco-Friendly Makeup Packaging Boasts a Useful From
Laura McQuarrie — July 6, 2019 — Eco
References: essentia-beauty & premiumbeautynews
Essentia Beauty is introducing eco-friendly makeup packaging solutions to help brands better deliver when it comes to matching the values held by conscious consumers today. For Essentia Beauty, the process of creating innovative new packaging solutions involved "transforming the packaging into a fashion accessory to create ‘must haves, and... optimizing the refill system functionalities to easier consumer’s gestures."
As consumers who are interested in natural and organic formulas also show a preference for eco-friendly makeup packaging, beauty brands are launching innovations with sustainable containers, refillable systems and customizable components to minimize as much waste as possible. Rather than needing to purchase an entire new applicator component with new makeup, consumers can now order just the beauty product that needs replenishing.
As consumers who are interested in natural and organic formulas also show a preference for eco-friendly makeup packaging, beauty brands are launching innovations with sustainable containers, refillable systems and customizable components to minimize as much waste as possible. Rather than needing to purchase an entire new applicator component with new makeup, consumers can now order just the beauty product that needs replenishing.
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