Idôle by Lancôme is a groundbreaking fragrance product that's packaged in an exceptionally slim bottle inspired by mobile phones. The perfume packaging design is not only highly portable but also sustainable, as it is designed to be refilled at participating locations—there are 200 spots across the UK and Ireland.
The fragrance itself also supports sustainable initiatives, as Lancôme uses ingredients like hand-harvested roses that have a positive impact on social, economic and environmental supply chains.
Sustainably packaged products are top-of-mind for eco-conscious consumers who want to reduce waste and invest in products that are aligned with their values. While deciding to keep and refill a fragrance bottle may require more intention and effort than usual, those who refill a bottle of Idôle are rewarded with a discount.
Image Credit: Lancôme