Shiseido's Sports BB Compact SPF50 Applies Like a Beauty Product

 - Jun 19, 2019
References: cosmeticsbusiness & shiseido
Shiseido recently launched a new skincare range that's beneficial for protecting the skin during outdoor sports activities and one of the new products is an innovative sun care compact. The Sports BB Compact SPF50+ is a conveniently packaged BB sunscreen in a solid formula that can be swiped onto the skin with a puff applicator—just like many familiar bronzers and other powder or cream cosmetics.

The powerful sun protection product not only provides shielding from UV rays but also a cooling sensation upon application, plus quick dry technology that's useful for drying sweat rapidly. The sun care compact for all skin types takes inspiration from sports textiles with similar properties, making it possible to enjoy time spent outdoors in the sun without feeling sticky or uncomfortable.