For many people, using foundation on the face is a fundamental part of their daily beauty routine—and now, Kim Kardashian's KKW Beauty is introducing a body foundation that provides similar a skin-blurring effect for a flawless, full-body finish. The 'Skin Perfecting Body Foundation' is set to launch in seven shades from Fair to Deep Dark, each of which boasts a creamy, transfer-resistant formula that blends evenly to enhance the skin's natural tone. The formula boasts innovative water-resistant pigments that provide a soft-focus effect and impart a subtle vanilla-coconut scent.
The Body Collection from KKW Beauty is also set to include a Skin Perfecting Body Shimmer, a Loose Shimmer Powder for Face & Body and a Body Brush for easy applications.
Why This Trend Is Growing
- Full-body Foundation Cosmetics
- The trend of creating makeup products for the entire body presents opportunities for innovation in pigments, formulation, and packaging.
- Water-resistant Pigments
- The use of innovative water-resistant pigments in makeup can disrupt traditional cosmetic formulas and offer long-lasting wear.
- At-home Body Makeup Applications
- The trend of body makeup designed for at-home use allows for innovation in packaging, application methods and tools, and formulation to make the application process easier.
Industries Being Reshaped
- Cosmetics Industry
- The cosmetics industry can benefit from the trend of full-body makeup as it offers an opportunity to expand product lines and attract new customers.
- Packaging Industry
- Innovative packaging solutions can be disruptive to the cosmetics industry in the development of new and convenient ways to apply full-body makeup products.
- Beauty Technology Industry
- Technology can play a role in developing new methods of formulating and applying full-body makeup products, creating an opportunity for innovation within the beauty technology industry.
