At MakeUp in Paris 2019, Texen introduced its innovative lip gloss applicators, which boast boldly different designs from traditional doefoot applicators. Ordinarily, lip products are sold with wand applicators that feature flocked tips that help to absorb and softly apply various lip products. Thanks to the use of a new material called Mucell, the 'Beautifull Lips' collection introduces innovative, sensorial applicators that are not only non-porous but also more hygienic than usual.
The micro-injected thermoplastic elastomer used to create the applicators gives cosmetic brands the chance to create applicators that are uniquely shaped to best suit the needs of a formula. While the Donut applicator has cavities that capture a formula, the asymmetrical Seashape applicator helps to create a precision finish. Other unique applicators include the Russian Doll, which offers three benefits, as well as the Facet applicator for exfoliating formulas and the Spatula for specifically hydrating lips.
Why This Trend Is Growing
- Non-porous Applicators
- The use of non-porous materials in applicators offers a more hygienic and efficient way to apply cosmetics.
- Innovative Lip Gloss Applicators
- New designs and materials in lip gloss applicators provide unique application experiences and improved functionality.
- Custom Shaped Applicators
- Cosmetic brands can now create applicators with unique shapes that are tailored to enhance the application of their formulas.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can take advantage of non-porous applicators to offer more hygienic and innovative lip products.
- Plastics
- The plastics industry can explore the use of micro-injected thermoplastic elastomers for the production of innovative applicators.
- Beauty Technology
- The beauty technology industry can develop new designs and materials for lip gloss applicators to enhance the beauty application experience.
