Boots' beauty concept shop introduces a social media-friendly experience that's aimed at attracting Millennial and Gen Z shoppers. The concept store in London boasts an expansive product selection from 300 beauty brands, plus its own on-site YouTube studio. At the beauty store's Instagram zone, consumers can take a selfie or even make the most of the resources available on the premises to film their own makeup tutorial.
While many consumers favor online shopping for virtually all of their needs, young consumers are particularly drawn to purchasing cosmetics from brick-and-mortar locations. As such, the newest retail spaces are catering to these consumers with dynamic and inviting spaces that better suit the way they like to shop, socialize, create content and engage with their favorite brands.