In an effort to expand its array of affordable makeup brands, Target has just added the London-based beauty brand 'Makeup Obsession' to its store shelves. Not only is the collection made up of everyday basics that nearly anyone can use, but everything is priced at under $15.
The Makeup Obsession line is a collection of everyday products that focus on a consumer's efforts to create a smoothing base. This includes eyebrow pomades, finishing powders, and primers that tackle redness, blurring, or create a matte finish. The brand also offers a number of pigments products, including highlighters, concealers, lip glosses, and eyeshadow palettes. With the new collection, consumers can create looks that go from day to night for a fraction of the cost of department store brands.
Image Credit: <i> Makeup Obsession.</i>
Why This Trend Is Growing
- Affordable Everyday Makeup Brands
- Opportunity for cosmetics brands to create affordable everyday makeup products that cater to the mass market.
- Expansion of Affordable Beauty Brands
- Target's addition of Makeup Obsession highlights the demand for affordable beauty brands and creates opportunities for expansion in the market.
- Focus on Base Makeup Products
- Opportunity to develop and market base makeup products such as primers, finishing powders, and eyebrow pomades that cater to consumer's desire for a flawless base.
Industries Being Reshaped
- Cosmetics
- Opportunity for cosmetic brands to introduce affordable everyday makeup products and expand their customer base.
- Retail
- Retailers like Target can benefit from adding more affordable beauty brands to their offerings, attracting price-conscious consumers.
- Direct-to-consumer
- Opportunity for direct-to-consumer beauty brands to gain market share by offering affordable makeup products directly to customers.
