The New Sublime Perfection Foundation Boasts a Serum-Like Texture
Katherine Pendrill — June 13, 2019 — Fashion
References: patmcgrath & bustle
Pat McGrath is finally entering the complexion arena with its new Sublime Perfection Foundation. According to McGrath herself, the new foundation has been tested out on the runway and at red carpet events over the past several years in order to perfect the formula.
Pat McGrath's new Sublime Perfection Foundation is part of the brand's larger Skin Fetish line, which includes the foundation, a primer, and a powder. According to the brand, the Sublime Perfection Foundation will boast a serum-like texture and offer sheer to medium coverage. The foundation is also formulated with a vita-serum complex to kickstart the skin's natural hyaluronic acid production and keep it hydrated. In terms of shades available, the new foundation range is highly inclusive, with 36 shades ranging from light to deep.
Image Credit: Pat McGrath.
Pat McGrath's new Sublime Perfection Foundation is part of the brand's larger Skin Fetish line, which includes the foundation, a primer, and a powder. According to the brand, the Sublime Perfection Foundation will boast a serum-like texture and offer sheer to medium coverage. The foundation is also formulated with a vita-serum complex to kickstart the skin's natural hyaluronic acid production and keep it hydrated. In terms of shades available, the new foundation range is highly inclusive, with 36 shades ranging from light to deep.
Image Credit: Pat McGrath.
Trend Themes
1. Serum-like Foundations - The trend of serum-like foundations offers a lighter, hydrating alternative to traditional foundations.
2. Inclusive Shade Ranges - The trend of inclusive shade ranges addresses the need for diverse options in the beauty industry.
3. Complexion Innovation - The trend of innovative complexion products presents opportunities for disruptive advancements in skincare and makeup.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of serum-like foundations by creating innovative, hydrating formulas that cater to different skin types.
2. Fashion - The fashion industry can partner with beauty brands to feature the trend of inclusive shade ranges in their runway shows and red carpet events, promoting diversity and inclusivity.
3. Cosmetics - The cosmetics industry can leverage the trend of complexion innovation to develop groundbreaking formulas and application techniques that enhance the skin's appearance and health.
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