Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nivea's Sun Binoculars Can Tell If Beach-Goers are Vulnerable to Being Burned

 - Jun 13, 2019
References: nivea.br & prexamples
Sun protection is a vital part of skincare and Nivea created a unique pair of 'Sun Binoculars' to make sure that people are safe and cared for under the sun at the beach. Taking precautions to keep one's skin safe in the summer is necessary but often forgotten, especially when it comes to applying sun protection products as regularly as needed.

Nivea's tech-powered Sun Binoculars make the most of a superzoom lens and special filters that are capable of detecting UV rays. The binoculars were trialed at the beaches of Rio de Janeiro and São Paulo during one of the hottest recorded summers in history. On the beach, watchtowers were set up so that the binoculars could be pointed at people to alert them if they may not be taking the proper measures to protect themselves from being sunburned.