Nivea's Sun Binoculars Can Tell If Beach-Goers are Vulnerable to Being Burned
Laura McQuarrie — June 13, 2019 — Marketing
References: nivea.br & prexamples
Sun protection is a vital part of skincare and Nivea created a unique pair of 'Sun Binoculars' to make sure that people are safe and cared for under the sun at the beach. Taking precautions to keep one's skin safe in the summer is necessary but often forgotten, especially when it comes to applying sun protection products as regularly as needed.
Nivea's tech-powered Sun Binoculars make the most of a superzoom lens and special filters that are capable of detecting UV rays. The binoculars were trialed at the beaches of Rio de Janeiro and São Paulo during one of the hottest recorded summers in history. On the beach, watchtowers were set up so that the binoculars could be pointed at people to alert them if they may not be taking the proper measures to protect themselves from being sunburned.
Nivea's tech-powered Sun Binoculars make the most of a superzoom lens and special filters that are capable of detecting UV rays. The binoculars were trialed at the beaches of Rio de Janeiro and São Paulo during one of the hottest recorded summers in history. On the beach, watchtowers were set up so that the binoculars could be pointed at people to alert them if they may not be taking the proper measures to protect themselves from being sunburned.
Trend Themes
1. Smart Sun Protection - There is a need for innovative sun protection products that make use of technology to ensure constant protection against UV rays, like Nivea's Sun Binoculars.
2. UV Detection Devices - UV detection devices like Nivea's Sun Binoculars will become increasingly popular in the market as people become more aware of the effects of unprotected sun exposure.
3. Personalized Sun Care - Brands can capitalize on the personalized sun protection trend by creating products that cater to individual skin types and sun protection needs.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industries can create innovative sun protection products like Nivea's Sun Binoculars to provide consumers with advanced and personalized protection from the sun.
2. Technology - The technology industry can design UV detection devices like Nivea's Sun Binoculars to cater to the need for constant protection against the harmful effects of the sun.
3. Beach and Tourism - The beach and tourism industry can provide innovative sun protection solutions like watchtowers equipped with UV detection devices to ensure visitors are safe from harmful sun exposure.
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