M.A.C.'s beloved Prep + Prime Fix is known for its green tea and chamomile scent and this summer, the cosmetics brand is introducing a range of fresh new aromas for the beauty primer. The Prep + Prime Fix + Scents are now being introduced with Peony, White Tea, Watermelon, Pineapple and Cucumber, plus colorful packaging to express the qualities of each unique scent.
As ever, the beauty primer product and setting spray mist will share hydrating, soothing and priming properties for the skin. The travel-ready bottles are perfectly portable and ideal for packing on summer adventures like festivals, vacations and other events that may call for mid-day touch-ups.
To keep the interest of consumers, a range of beauty brands are reintroducing favorite products with fresh new scent experiences.
What Makes This Trend Stand Out
- Scented Beauty Products
- The reintroduction of classic beauty products with new scent experiences presents an opportunity for creating innovative and personalized fragrances.
- Summer-themed Aromas
- Creating limited edition or seasonal scents for beauty products can increase sales and create buzz around a brand.
- Travel-sized Beauty Products
- Creating smaller and more portable versions of beauty products, specifically for summer travel, can appeal to consumers and increase sales.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty industry should explore creating scented versions of classic products to offer customers a unique and personal experience.
- Fragrance
- Fragrance companies could partner with beauty brands to create new, custom scents for popular products like primers and setting sprays.
- Travel and Tourism
- The travel industry should consider partnering with beauty brands to offer travelers travel-ready, portable versions of popular beauty products that are personalized with unique fragrances.
