Thrive Causemetics is celebrating the launch of its new Brilliant Eye Brightener by giving back to women's charities across the world. The brand has always operated on the ethos of one-for-one giving, but now it's going a step further.
On June 26th, Thrive Causemetics will launch its new Brilliant Eye Brightener, which is a cream highlighter that can be used to accentuate areas around the eye, such as the brow bone and the inner corner of the eye. To celebrate the new highlighter, Thrive Causemetics is donating $10 million worth of products to more than 50 different organizations supporting women's causes. This includes organizations that address domestic violence, homeless shelters, and more.
As if that weren't enough, Thrive Causemetics founder Karissa Bodnar also plans to donate an additional $30 million in products to another 50 charities to mark her birthday on July 9th. In total, the brand will give away $40 million worth of products in just 15 days. As Bodnar explains, "This year, Thrive Causemetics reached new heights as a business, allowing us to give more than ever before to women in need."
Image Credit: Thrive Causemetics.