Bliss' recently added to its affordable skincare product portfolio with an all-new hydrator for combination skin. The What a Melon Water Jelly Hydrator is perfect for the summer season, especially as it imparts lightweight moisture to dry skin, with a formula that "feels as if it transforms into water on contact."
The refreshing gel-to-water formula is powered by antioxidant-packed watermelon fruit extract, which replenishes the moisture barrier and fights water loss, as well as other ingredients like willow bark extract, Brazilian sea water and sea salt. Some of the other superpowered hydrators in the product are cucumber fruit water and extract, plus sodium hyaluronate, which holds 1,000 times its weight in water.
Suspicious of unfamiliar ingredients, consumers are turning to fruit-based formulas that are naturally nourishing and rich with vitamins and antioxidants.