The 19-69 Eau de Parfums are a lineup of scents that were created over the course of two years to help bottle the essence and feeling of a movement from yesteryear. As the name suggests, the scents are each inspired by a setting, music genre, era or culture that was observed in the 1960s to help harness its essence in an unexpected way. This includes such options as 'Purple Haze,' 'Chronic' and 'Chinese Tobacco,' amongst others.
The 19-69 Eau de Parfums brand was founded by product developer and artist Johan Bergelin, and speak to the rising demand for retro-inspired products as consumers seek to experience the past in new ways. The scents are elegantly packaged and retail at a cost of $175 each.
Key Themes Behind This Trend
- Retro-inspired Scents
- The rising demand for retro-inspired products presents an opportunity for creating unique and nostalgic fragrances.
- Cultural Movement Bottling
- Capturing the essence and feeling of a past cultural movement through fragrances presents a disruptive innovation opportunity.
- Luxury Nostalgia
- Creating luxurious products that tap into consumers' desire for nostalgia can be a disruptive innovation in the fragrance industry.
Where This Applies
- Fragrance
- The fragrance industry can capitalize on the demand for retro and cultural movement-inspired scents.
- Fashion
- Luxury fashion brands can explore the creation of fragrances that align with their brand aesthetic and tap into the nostalgia trend.
- Art
- Artists and product developers can collaborate to create unique fragrances that capture the essence of past cultural movements.
