To kick off the arrival of a fresh new year, many people are choosing to abstain from drinking alcohol for a full month by participating in Dry January and Benefit Cosmetics opened a two-day 'Emporeium' pop-up in London serving non-alcoholic cocktails. The mission of the non-alcoholic cocktail bar was to keep guests hydrated during the dry, harsh winter weather with drinks inspired by its range of primers.
At the Emporeium, Benefit Cosmetics gave people the chance to chat with beauty experts to discover a primer to suit the specific needs of their skin, and get a mocktail inspired by the benefits of the products. While the Hydrate Primer inspired the Hydration Flirtation drink, Benefit Cosmetics also served up the Hey Girl Meet Pearl based on its Pearl Primer and the Pore Primer-inspired Hit the Dance Pore.
Benefit's 'Emporeium' Serves Mocktails Inspired by Hydrating Primers
Laura McQuarrie — January 13, 2020 — Fashion
References: benefitcosmetics & campaignlive