Women’s health brand Elvie recently announced a comprehensive Milk Concierge service for all breastfeeding moms attending CES 2020. The new service comes in response to new research that states that "44% of women avoid big industry events because of poor lactation facilities, with only 24% of working moms calling conferences they’ve attended 'breastfeeding friendly.' "
The comprehensive Milk Concierge service is named the ‘Pumping Parlor’ and offers a private space for mothers to pump, with the milk being stored by experts in an on-site refrigerated space. A Milk Shuttle service will run throughout CES, collecting milk from moms and transporting it back to the Pumping Parlour for refrigeration. Moreover, complimentary Milk Stork Pump & Totes, a travel-friendly cooler to safely store breast milk, will be available for moms to tote their milk home.
To see the conversation, check out #PumpedAtCES on social media.
Image Credit: Elvie
What's Driving This Trend
- Comprehensive Milk Concierge Services
- Milk concierge services that offer private spaces and expert storage for breastfeeding mothers attending industry events.
- Pumping Parlor
- Private spaces for mothers to pump breast milk with on-site refrigerated storage at industry events.
- Milk Shuttle Service
- Transportation service that collects breast milk from mothers at industry events and delivers it to a refrigerated storage facility.
Who This Affects Most
- Women's Health
- Opportunity to provide comprehensive milk concierge services and facilities for breastfeeding mothers at industry events.
- Event Planning
- Opportunity to integrate milk concierge services and facilities into event planning for breastfeeding-friendly conferences and trade shows.
- Travel and Transportation
- Opportunity to offer specialized transport services for breast milk from industry events to designated storage facilities.
