In 2018, the Neutrogena Skin360 app and companion SkinScanner were introduced, offering a unique new way for people to look and analyze their skin up-close. In the time since the smart skincare technology was introduced, smartphone cameras have become even more powerful and at CES 2020, Neutrogena is introducing a new and improved version of its Skin360 app that needs only a phone's front-facing camera.
The app uses selfies to give users a score between one to 10 on various areas of the face, based on any dark spots, fine lines, wrinkles and dark circles detected. With this information, users are given a goal to work towards, plus an eight-week skincare routine to follow daily.
Image Credit: Neutrogena
Key Themes Behind This Trend
- Smartphone Skincare Analysis
- Opportunity for other beauty brands to develop smartphone-based apps for analyzing and improving skincare.
- Personalized Skincare Routines
- Potential for personalized skincare app features that create customized routines based on individual skin assessments.
- Advancements in Skin Imaging
- Potential for further advancements in smartphone camera technology for accurate and detailed skin imaging.
Where This Applies
- Beauty and Cosmetics
- Opportunity for beauty brands to integrate smartphone-based skin analysis apps into their product offerings.
- Health and Wellness
- Potential for health and wellness brands to develop personalized skincare apps for holistic skin management.
- Mobile Technology
- Opportunity for mobile technology companies to improve smartphone camera capabilities for accurate skin analysis.
