The top December 2019 customization ideas are a true testament to the way a variety of products and services can be tailored to offer highly individualized experiences. These innovations explore highly customized versions of everything from grocery services to collectible toys and pillows, kitchen appliances and beauty products.
Knowing that many consumers today are overwhelmed by the sheer volume of skincare and cosmetic products on the market, a handful of companies are offering experiences that are based on customization. The Inkey Lab by Boots and The Inkey List, for example, gives beauty lovers the chance to create their own problem-solving skincare serum, while the Experimental Perfume Club at Selfridges offers a similar kind of experience but with uniquely personalized fragrances.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
