The artistic typeface category just welcomed an upgrade as creative agency Heimat Berlin searches history for inspiration. The new design is derived from the lettering that is graffitied on the Berlin Wall. The venture is no shallow one, but rather the brand intended to recognize the 30th anniversary of the barrier's demise.
The artistic typeface falls under an ongoing collaboration between Heimat Berlin and The Cultural Heirs — a not-for-profit street art association. Part of the 'If Walls Could Talk' project, the design of the typeface is an open-resource tool that allows "users [to] generate their own messages." Emphasis is put on "integration and violence prevention" in the interest of self-expression and equality.
Image Credit: Dezeen
What Makes This Trend Stand Out
- Artistic Typeface Designs
- There is an opportunity for artists and designers to explore historically-inspired typefaces in their creative projects.
- Collaborations Between Creative Agencies and Non-profit Organizations
- Businesses and non-profits can collaborate to create meaningful projects that promote social change and self-expression.
- Open-resource Tools for Self-expression
- Developing open-source tools that empower users to generate their own messages can revolutionize creative expression.
Sectors Adopting This
- Graphic Design
- Graphic design professionals can incorporate historically-inspired typefaces in their projects to give them a unique and artistic touch.
- Advertising and Marketing
- Advertising and marketing agencies can collaborate with non-profit organizations to create impactful campaigns that promote social change and equality.
- Software Development
- Developers can create open-resource tools that allow users to easily generate their own messages and promote creative self-expression.
