Selfridges and the Experimental Perfume Club are launching an interactive perfume pop-up experience that gives visitors the chance to create their own scent from over 50,000 possible customized combinations. To keep the possibilities from feeling overwhelming, the Layers app uses an algorithm to narrow down suggestions based on a shopper's personal preferences. Once three fragrance combinations have been determined, customers have the chance to see their custom blend come to life in-store with the Fragrance Curator.
With this interactive experience, consumers are able to create the bespoke fragrance of their dreams in a unique setting with the aid of technology. The pop-up also offers a refill fountain, so that a personalized fragrance can be replenished without packaging waste at a reduced cost.