Neutrogena Launches Personalized Vitamin Supplements with Nourished
Kanesa David — January 4, 2023 — Lifestyle
References: neutrogena & digiday
Neutrogena is introducing a new partnership with Nourished, a vitamin brand that offers 3D-printed customized gummy supplements for better skin. Neutrogena’s Skin360 app will be the center of the partnership, allowing consumers to purchase customized supplements and send them to their door based on their results from the app. Users of the Skin360 app receive a score from 1 to 10 in each of the following five categories: smoothness, fine lines, wrinkles, dark circles, and spots. The app will ask questions based on the user’s skin and current regimen and then provide a supplement based on the information.
“We have to learn and continue to iterate with our consumers and understand the full ecosystem of care,” said Logan McGill, global marketing director at Neutrogena. “We found that 70% of consumers expect brands like ours to take that next step into dietary supplements. Holistic care is part of their consideration if they want to achieve their skin goals.”
Image Credit: Ground Picture
“We have to learn and continue to iterate with our consumers and understand the full ecosystem of care,” said Logan McGill, global marketing director at Neutrogena. “We found that 70% of consumers expect brands like ours to take that next step into dietary supplements. Holistic care is part of their consideration if they want to achieve their skin goals.”
Image Credit: Ground Picture
Trend Themes
1. Customized Skin Supplements - The development of 3D-printed customized skin supplements with personalized ingredients tailored to each individual's unique skin needs presents opportunities for innovation in the supplement industry.
2. Personalized Health Apps - As seen in the Skin360 app, integrating personalized data and analytics to offer a tailored product experience has potential for disruption across all health and wellness industries.
3. Integrating Health and Beauty - By expanding into the supplement market, beauty companies can create a more holistic and integrated approach to health and beauty, leading to a disruption of both industries combined.
Industry Implications
1. Supplement Industry - Customized and personalized supplements have the potential to disrupt the supplement industry by offering a unique product experience specifically tailored to each consumer.
2. Health and Wellness Industry - The development of personalized health apps and products has the potential to disrupt the health and wellness industry by offering tailored experiences and personalized solutions to consumers.
3. Beauty Industry - By integrating personalized supplements and holistic care, the beauty industry has the potential to disrupt traditional beauty standards and shift towards a more integrated approach to health and beauty.
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