The new Miller Lite Offline Can pays homage to the brand's offline campaign last year in which it went dark on social media and rewarded fans with free beer when they unfollowed the beer brand. In this campaign, Miller Lite used the image of a dark can to make it a reality and available to beer drinkers across the country for a limited time.
To get your hands on a new Miller Lite Offline Can courtesy of the beer brand, head to your local bar this week to see if it is participating in the promotion. If so, scan the QR code on the branded table tent and put your smartphone away at the bar for 30 minutes. Once the timer is up, each participant will get an Offline Can.
Image Credit: Miller Lite