Communicating with social media followers can be a challenge, especially as users are easily drowned out by the noise of other accounts, or find themselves at the mercy of a platform's algorithm—but an all-new conversation platform called Community hopes to change the way people engage with one another. Community is a text-based management and communication tool for celebrities and artists who want to engage more directly with fans than social media typically permits.
Across the entertainment industry, celebrities have been giving out phone numbers so that fans can keep in touch with them directly. This way of transparently, authentically and intimately reaching fans calls for less curation and content creation and offers a way for people to interact away from the prying eyes of the public.
According to Community, "Text messages have ridiculously high open rates (like 90%-of-them-read-within-three-seconds high)," which offers even more value than a newsletter list.