Vodka brand Smirnoff Recently partnered with the iconic reality television show 'The Bachelor' to be the official hard seltzer of the love-finding franchise. To kick-off the new partnership, Mike Jonson (a beloved contested from 'The Bachelorette') attended a watch party in Brooklyn for the latest Bachelor episode carrying a bouquet of roses and Smirnoff Seltzer Rosé. In conjunction with this launch event, Smirnoff is also debuted a new "Will You Accept This Rosé?" hard seltzer campaign that encourages fans of the show to enjoy the alcoholic beverage during the suspenseful moments of the show.
"The Bachelor franchise has one of the most loyal and avid fanbases around today, and they're constantly looking for lower calorie options to enjoy while indulging in the show's weekly entertainment," said Krista Kiisk, Brand Director, Smirnoff. "The 'Will You Accept This Rosé' campaign was a natural way for Smirnoff to authentically tie into that culture and provides an extremely relevant platform for us to reach fans at various different touchpoints from digital and social to events and in-store activations."
Image Credit: Smirnoff