More than ever before, consumers are interested in where their food comes from, and Vital Farms is introducing egg cartons that connect people directly to its small family farm where the eggs are laid. As most consumers purchase their eggs from a store, they are already disconnected from where their eggs really come from—and industrialized food systems have made people feel wary about where they spend their dollars.
As the largest US brand of pasture-raised eggs, Vital Farms is now inviting people to virtually visit its small family farm by entering the name on the carton online to see a 360-degree view of the exact place their eggs came from. Viewers can also expect to see hens roaming, looking for insects, enjoying cool patches of shade and eating grass.
Image Credit: Vital Farms