Based on the insight that Jameson drinkers are "three times more likely to buy products from companies who sponsor exhibitions or music events," Jameson partnered with Sofar Sounds for a series of intimate music events that will be held across the UK over the course of eight months. The event series specifically targets adults between the ages of 25 to 44 who are identified as L.A.D.S—Learning, Active, Down-to-earth, Social connectors.
The first event is kicking off on November 27th in London and will set the tone for the series with an unexpected venue and up-and-coming artists.
Alongside the events, people will be able to enjoy tuning in to a six-part content series from the VICE music channel Noisey that offers a behind-the-scenes look at the music industry today.
Image Credit: Pernod Ricard