The SK-II Artist Series Stores Reimagine an Ingredient Through Art
Laura McQuarrie — November 11, 2019 — Business
References: sk-ii & prnewswire
SK-II is launching the first SK-II Artist Series stores in Japan, inviting consumers to see the brand's hero ingredient reinterpreted through the eyes of artists. SK-II's Artist Series ("Art-X") stores are designed to offer a unique perspective on Pitera, the miracle ingredient that got its start in a humble sake brewery.
The Matsumoto Kiyoshi, Ikebukuro flagship outlet in Tokyo shows off a design that was influenced by manga and offers a unique way for consumers to immerse themselves in the brand and shop its range of innovative skincare products. The SK-II Artist Series Flagship Store is set to open in early December, while the SK-II Artist Series: Power of Pitera has kicked off in November.
As part of its work with artists, SK-II is inviting artists around the world to reinterpret the story of Pitera through collage, sculpture, painting, photography and even modern dance.
Image Crediy: SK-II
The Matsumoto Kiyoshi, Ikebukuro flagship outlet in Tokyo shows off a design that was influenced by manga and offers a unique way for consumers to immerse themselves in the brand and shop its range of innovative skincare products. The SK-II Artist Series Flagship Store is set to open in early December, while the SK-II Artist Series: Power of Pitera has kicked off in November.
As part of its work with artists, SK-II is inviting artists around the world to reinterpret the story of Pitera through collage, sculpture, painting, photography and even modern dance.
Image Crediy: SK-II
Trend Themes
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Art-inspired Retail Stores — Opportunity to explore how other industries can incorporate art to create a unique shopping experience
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Brand Partnership with Artists — Opportunity for brands to collaborate with artists to create unique marketing campaigns or product designs
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Immersion and Experience-driven Retail — Opportunity for brands to create a fully immersive shopping experience for customers through art, design, and interactive elements
Industry Implications
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Beauty and Skincare — Opportunity for beauty and skincare brands to incorporate art into store design and product packaging
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Fashion and Apparel — Opportunity for fashion and apparel brands to partner with artists to create limited edition product collections or in-store displays
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Luxury and Lifestyle — Opportunity for luxury and lifestyle brands to differentiate themselves by creating immersive and art-inspired retail experiences for customers
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