JC Penney launched an AR ad that allows prospective consumers to virtually try on rings. The AR ad was created to promote the company's 'Modern Bride' collection. JC Penney worked alongside Verizon Media to create the ad, which is the advertising arm of Verizon.
JC Penney will run the ad until the end of 2019. The company also entered into a sponsorship agreement with the HuffPost, in order to have the ad displayed in 'The Look of Love' section.
The ad allows consumers to virtually try on rings, but it also allows them to take quizzes. The quizzes will then assign different wedding types to the user based on their answers regarding fashion and lifestyle questions. JC Penney's ad allows consumers to interact with its products in an engaging way that provides a drastically different experience than conventional advertising.
Image Credit: Verizon Media
JC Penney Launched an AR Ad Promoting Its 'Modern Bride' Collection
Daniel Johnson — November 26, 2019 — Tech
References: ir.jcpenney & mobilemarketer