Multivitamin brand We Are Feel is looking for five meat-eaters who are willing to go vegan for three months and participate in a study to "see what impact moving to a vegan diet has on a person’s nutrient levels, and whether our multivitamin can make up for any deficiencies caused by a plant-based diet." Although participating will require people to stop eating meat, all animal by-products and honey, We Are Feel will be compensating successful applicants with £2,000.
Over the course of the study, the brand will be proving a plant-based diet plan and weekly finger blood prick tests that will be used to determine a participant's nutrient and mineral levels.
Image Credit: We Are Feel
Why This Trend Is Growing
- Vegan Nutrition Studies
- There is an opportunity for companies to conduct more studies on the nutritional impact of a vegan diet.
- Plant-based Supplements
- There is a growing need for supplements that cater specifically to plant-based diets.
- Vegan Incentive Programs
- There is potential for businesses to create more programs that incentivize vegan diets.
Industries Being Reshaped
- Nutrition Supplements
- Nutritional supplement companies can explore the market for plant-based supplements.
- Food Service
- Food service companies can cater to the growing demand for vegan products and services.
- Health and Wellness
- Health and wellness companies can expand their product lines to cater to the vegan demographic.
