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Gen Z-Targeted Supplements

Blue Planet Supplements Support Vegan and Plant-Based Consumers

— February 14, 2024 — Lifestyle
Blue Planet supplements are a n ew range of health and wellness products formulated with Gen Z consumers in mind to help them maintain good health when practicing a plant-based or vegan lifestyle. The products themselves are 100% vegan-friendly and include drink mixes that are high in vitamin D2 to vitamin B12, which are commonly found in animal-sourced foods and could be missed by those who don't consume them. The products are thus a great addition to a person's everyday routine as a way to prevent vitamin or mineral deficiencies.

Founder Mike Davies MBEspoke on the new Blue Planet supplements saying, "We wanted to create a range of vitamin and mineral supplement blends that are convenient for busy lifestyles, easy to use, 100% vegan, locally made and really help with genuine wellness concerns. The single use sachets are perfect for an on-the-go lifestyle and, unlike many other effervescent supplements, they really do taste great. It’s a win-win for anyone looking for a supplement brand to help meet health goals in 2024.”
Trend Themes
1. Gen Z-targeted Supplements - Blue Planet supplements cater to Gen Z consumers by offering 100% vegan-friendly products that address potential vitamin or mineral deficiencies.
2. Plant-based Lifestyle Support - Blue Planet supplements provide essential nutrients commonly found in animal-sourced foods for individuals practicing a vegan or plant-based lifestyle.
3. Convenient Health Solutions - Blue Planet supplements offer on-the-go, single-use sachets that are convenient for busy lifestyles while also promoting wellness.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the demand for Gen Z-targeted supplements that support vegan and plant-based lifestyles.
2. Nutritional Supplements - The nutritional supplement industry has an opportunity to tap into the market seeking plant-based solutions to address potential nutrient deficiencies.
3. Convenience Products - The convenience product industry can explore innovation opportunities by developing on-the-go, easy-to-use supplements that cater to the needs of busy, health-conscious consumers.
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