Gen Z-Targeted Supplements

Blue Planet Supplements Support Vegan and Plant-Based Consumers

Blue Planet supplements are a n ew range of health and wellness products formulated with Gen Z consumers in mind to help them maintain good health when practicing a plant-based or vegan lifestyle. The products themselves are 100% vegan-friendly and include drink mixes that are high in vitamin D2 to vitamin B12, which are commonly found in animal-sourced foods and could be missed by those who don't consume them. The products are thus a great addition to a person's everyday routine as a way to prevent vitamin or mineral deficiencies.

Founder Mike Davies MBEspoke on the new Blue Planet supplements saying, "We wanted to create a range of vitamin and mineral supplement blends that are convenient for busy lifestyles, easy to use, 100% vegan, locally made and really help with genuine wellness concerns. The single use sachets are perfect for an on-the-go lifestyle and, unlike many other effervescent supplements, they really do taste great. It’s a win-win for anyone looking for a supplement brand to help meet health goals in 2024.”

Gen Z-targeted Supplements
Blue Planet supplements cater to Gen Z consumers by offering 100% vegan-friendly products that address potential vitamin or mineral deficiencies.
Plant-based Lifestyle Support
Blue Planet supplements provide essential nutrients commonly found in animal-sourced foods for individuals practicing a vegan or plant-based lifestyle.
Convenient Health Solutions
Blue Planet supplements offer on-the-go, single-use sachets that are convenient for busy lifestyles while also promoting wellness.

Who This Affects Most

Health and Wellness
The health and wellness industry can capitalize on the demand for Gen Z-targeted supplements that support vegan and plant-based lifestyles.
Nutritional Supplements
The nutritional supplement industry has an opportunity to tap into the market seeking plant-based solutions to address potential nutrient deficiencies.
Convenience Products
The convenience product industry can explore innovation opportunities by developing on-the-go, easy-to-use supplements that cater to the needs of busy, health-conscious consumers.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 80%
Freshness 24%