The Dior runway that presented the luxe label's offerings for the Fall 2020 season presented menswear that effortlessly balanced high fashion elegance with streetwear artistry. The garments are brought to life through a collaboration between Kim Jones and streetwear OG Shawn Stussy who was brought out of retirement for this particular project.
The 2020 Dior runway seamlessly incorporates Stussy's "loose, organic human artwork" into the narrative of haute couture. The venture speaks to both the process of making high fashion more aesthetically accessible, as well as the gradual elevation of streetwear to the catwalk.
Not only the clothes were subject to Stussy-style artistry — the social media marketing, as well as the Dior runway environment itself, gave an interpretation of the specific street art movement.
Image Credit: Getty Images/ Frazer Harrison
What Makes This Trend Stand Out
- High Fashion-streetwear Hybrids
- Collaborations between luxury and streetwear brands, like the Dior x Shawn Stussy partnership, blur the lines between high fashion and street style, creating opportunities to appeal to a wider range of consumers.
- Artistic Brand Collaborations
- Collaborations between established fashion brands and artists result in unique and visually stunning designs, providing opportunities for disruptive innovation in art and fashion alike.
- Street Art-influenced Fashion
- The incorporation of street art-inspired designs into high fashion creates a new, edgier aesthetic that appeals to a younger, more urban demographic, presenting disruptive innovation opportunities for fashion brands looking to expand their reach.
Sectors Adopting This
- Fashion
- Fashion brands and designers have the opportunity to collaborate with artists and streetwear designers to create unique and highly covetable pieces for fashion enthusiasts.
- Art
- The incorporation of art into fashion, and vice versa, presents new opportunities for artists to showcase their work and reach new audiences through collaborations with established fashion brands.
- Streetwear
- Fashion brands and designers can draw inspiration from streetwear and collaborations with streetwear designers to create high fashion-streetwear hybrids that appeal to a wider range of consumers.
