Subway recently team up with Netflix to turn the Green Eggs and Ham Sandwich from a beloved Dr. Seuss story, to a real-life meal.
The original 'Green Eggs and Ham' story was published by Dr. Seuss in 1960 and remains one of the most beloved children's books. Now, 60 years later, Subway has partnered with Netflix to create a real Green Eggs and Ham Sandwich. Just like in the book, the sandwich consists of ham topped with eggs that have green yolks. The yolks get their green hue from a spinach-based dye. The rest of the sandwich also includes guacamole, fresh spinach, and sliced tomatoes.
The sandwich will help to promote the launch of the new Netflix series, 'Green Eggs and Ham,' which launched on Friday, November 8th.
Image Credit: <i> Subway.</i>
Key Themes Behind This Trend
- Storybook-inspired Food
- This trend highlights the popularity of bringing beloved storybook foods to life, offering business opportunities to collaborate with authors and companies in the entertainment industry to create themed food items.
- Novelty Food Coloring
- The use of unique and eye-catching natural food coloring, such as spinach-based dye, presents an opportunity to create visually appealing and Instagram-worthy food products.
- Branded Collaborations
- Collaborations between food brands and entertainment companies, like Subway and Netflix, allow for cross-promotion and the creation of unique products that cater to a specific audience.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore partnerships with authors, publishers, and entertainment companies to create storybook-inspired meals or promotional tie-ins.
- Natural Food Coloring
- The natural food coloring industry can leverage the demand for unique and visually appealing food products by offering innovative dye options that cater to different dietary restrictions and consumer preferences.
- Entertainment Marketing
- The entertainment marketing industry can capitalize on the popularity of branded collaborations by facilitating partnerships between food brands and entertainment companies to promote new releases and engage with fans.
