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Pouch-Packaged Dairy Products

This All-Natural Sour Cream from Prairie Farms is Simple to Use

— November 28, 2019 — Marketing
The Prairie Farms Dairy all-natural sour cream has been launched by the brand in 12 ounce pouches just in time for the holiday season to help make it easier for consumers to incorporate the product into their favorite recipes.

The squeezable pouch packaging enables users to easily flip open the integrated spout to measure out the exact amount that they need for a recipe or into a serving dish. The packaging is also family-friendly to help those of any age easily access the product without having to use any additional utensils.

The new Prairie Farms Dairy all-natural sour cream pouch was touted by Vice President of Marketing and Communications Rebecca Leinenbach who said, "We understand families are busier than ever, and our new sour cream pouch makes it easy and fun to top off their favourite food and recipes. We’re happy to provide them with a quick option for an impressive presentation."
Trend Themes
1. Pouch-packaging - The use of pouch packaging in the dairy industry creates convenience and ease for consumers, allowing for precise measurements and accessibility.
2. Family-friendly Packaging - Packaging innovations that are designed to be family-friendly provide opportunities for brands to cater to consumers of all ages, enhancing accessibility and user experience.
3. Convenience in Food Preparation - The introduction of easy-to-use pouch packaging in the dairy industry offers consumers a quick option for preparing and presenting their favorite foods and recipes.
Industry Implications
1. Dairy - The dairy industry can leverage pouch packaging to enhance convenience, accessibility, and customer satisfaction, providing an opportunity for disruptive innovation.
2. Food Packaging - The use of family-friendly packaging in the food industry can improve user experience and attract a broader range of consumers, creating room for disruptive innovation in packaging solutions.
3. Food Preparation - Incorporating user-friendly pouch packaging in the food preparation industry can offer consumers quick and easy options for preparing and serving their meals, presenting disruptive innovation opportunities.
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