Fashion brand Guess worked in collaboration with online app TikTok on the #InMyDenim campaign earlier this year in September. The duo join forces for an interactive video campaign that encourages users on the app to participate in the hashtag challenge. During this time, users who open up the app are directed to the challenge and the different content that has been posted.
The content features users looking glamorous after wearing their pieces from Guess as a transformation video in a fun manner. Edward Park, the SVIP of Retail and Digital at the fashion label explains this approach surrounding the idea that "A cluttered brand space demands unique, engaging content and integrated participation. Our partnership with TikTok is an exciting evolution within our digital marketing strategy.”
Image Credit: Guess / TikTok