As part of its 100th-anniversary celebrations, Tesco launched a Christmas ad that explores the theme of time travel, and will be introducing a festive activation to match called the Feast of the Century. The experience is set to be hosted within a former police station in London's Covent Garden and offers an exploration of the past, present and future of food.
The Tesco activation recalls the supermarket's humble beginnings as a group of market stalls in Hackney in 1919 and offers an immersive, multi-sensory journey through the years. The 11-course tasting menu offers a taste of the 20s and beyond, all the way up to Tesco's Christmas range that is offered today.
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