What is the trend of immersive time-travel experience?

Opportunities for themed restaurants or event companies to create immersive experiences that take customers on a journey through time.

What is the trend of heritage and nostalgia marketing?

Opportunities for brands to tap into their heritage and history to create emotionally resonant marketing campaigns that celebrate their past while looking towards the future.

What is the trend of multi-sensory dining?

Opportunities for chefs and food companies to create multi-sensory dining experiences that offer customers a journey through different eras of cuisine and flavor profiles.

What are the implications for the food and beverage industry?

Companies in the F&B industry can create themed dining experiences that take customers on a journey through time, celebrating the history of food while highlighting modern innovations.

What are the implications for the event production industry?

Event planners can create immersive experiences that explore different eras in history, using technology and design to take customers on a journey through time.

What are the implications for the marketing and advertising industry?

Marketing professionals can tap into the power of nostalgia to create emotionally resonant campaigns that celebrate a brand's history and connect with customers on a deep level.

Time-Traveling Holiday Activations : feast of the century

Time-Traveling Holiday Activations

Christmasy Customer-Rewarding Retailer Campaigns Image 1

Tesco's Feast of the Century Explores Past, Present & Future

Laura McQuarrie — December 3, 2019 — Lifestyle

References: tesco & campaignlive

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As part of its 100th-anniversary celebrations, Tesco launched a Christmas ad that explores the theme of time travel, and will be introducing a festive activation to match called the Feast of the Century. The experience is set to be hosted within a former police station in London's Covent Garden and offers an exploration of the past, present and future of food.

The Tesco activation recalls the supermarket's humble beginnings as a group of market stalls in Hackney in 1919 and offers an immersive, multi-sensory journey through the years. The 11-course tasting menu offers a taste of the 20s and beyond, all the way up to Tesco's Christmas range that is offered today.

Image Credit: Campaign

Trend Themes

Immersive Time-travel Experience — Opportunities for themed restaurants or event companies to create immersive experiences that take customers on a journey through time.
Heritage and Nostalgia Marketing — Opportunities for brands to tap into their heritage and history to create emotionally resonant marketing campaigns that celebrate their past while looking towards the future.
Multi-sensory Dining — Opportunities for chefs and food companies to create multi-sensory dining experiences that offer customers a journey through different eras of cuisine and flavor profiles.

Industry Implications

Food and Beverage — Companies in the F&B industry can create themed dining experiences that take customers on a journey through time, celebrating the history of food while highlighting modern innovations.
Event Production — Event planners can create immersive experiences that explore different eras in history, using technology and design to take customers on a journey through time.
Marketing and Advertising — Marketing professionals can tap into the power of nostalgia to create emotionally resonant campaigns that celebrate a brand's history and connect with customers on a deep level.

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