The first new Toys"R"Us store recently opened in the Westfield Garden State Plaza in Paramus, New Jersey, serving as a destination for families to visit during the holiday season. The new store design explores a smaller format but is highly experiential thanks to playscapes like Geoffrey's Tree House or Geoffrey's Magical Mirror, where kids will be greeted by a 3D, virtual version of Toys"R"Us' beloved giraffe mascot.
With featured brand partners, Toys"R"Us offers a variety of in-store activities for kids, including the Around the World Animal Walk, which encourages kids to learn about animal habitats, plus plenty of photo opportunities, kinetic sand experiences and interactive play tables.
Following the opening of the first new Toys"R"Us store, a second location is opening in December at a Texas mall.
Image Credit: Toys"R"Us