The Coca-Cola Christmas Truck Tour has been announced by the brand in the UK to help spread a little festive cheer, provide consumers with samples and much more.
The tour will kick off on November 15 and visit 19 locations across the UK before coming to an end in London on December 15. Patrons who visit the truck will be able to enjoy free samples, snap photos outside of the truck and even help to support the homelessness charity Crisis by recycling their empty cans at the truck. Coca-Cola will donate 10p for every can that gets recycled as part of the tour to raise awareness and encourage recycling.
Marketing Director at Coca-Cola Great Britain & Ireland Kris Robbens spoke on the Coca-Cola Christmas Truck Tour saying, "Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas Truck Tour. Whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support throughout the season. So, we’re really pleased to partner with Crisis and whilst guests at the tour enjoy a refreshing Coca-Cola zero sugar, when they recycle their can, they’ll be helping to support an amazing charity.”