The BMW’s ZeroG Lounger Seat Gives Passengers a Rest at CES 2020
Michael Hemsworth — January 10, 2020 — Autos
References: press.bmwgroup & gearpatrol
The BMW’s ZeroG Lounger was created by the car brand for CES 2020 inside an X7 SUV to help visitors enjoy a touch of relaxation after exploring the bustling convention. The car seat is a prototype developed by the brand to put passengers in a reclined position to alleviate stress on the body and allow them to enjoy the surrounding scenery at their leisure. The seat lifts the legs and feet off the ground to help the sitter feel almost weightless as they are transported between locations by the driver.
The BMW’s ZeroG Lounger identifies how automotive interior design is destined to change in the near future as we autonomous vehicles start to show up on roadways and passengers seek to relax during their ride.
The BMW’s ZeroG Lounger identifies how automotive interior design is destined to change in the near future as we autonomous vehicles start to show up on roadways and passengers seek to relax during their ride.
Trend Themes
1. Autonomous Vehicle Seating Improvements - The development of car seats that put passengers in a reclined position to alleviate stress on the body and allow them to enjoy the surrounding scenery can revolutionize the autonomous vehicle industry.
2. In-car Wellness Features - The BMW ZeroG Lounger's development shows how cars are becoming more than just a means of transportation, but a space for personal wellness and relaxation.
3. Luxury Vehicle Comfort Enhancements - The introduction of relaxing recliner SUV seats could set a new standard for luxury vehicles and vehicle customization options.
Industry Implications
1. Automotive - The introduction of ZeroG Lounger seats by BMW could lead to a greater emphasis on automotive interior design and technological innovation in the automotive industry.
2. Health and Wellness - With a growing interest in wellness and self-care, car manufacturers could partner with wellness professionals to develop in-car wellness features and improve passenger wellness while on the road.
3. Hospitality and Travel - The rise of autonomous vehicles transforming in-car experience could create a demand for customized in-car services, and transportation providers could capitalize on offering relaxing and personalized services for their customers.
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