Volkswagen launched a social media campaign to mark the end of its iconic Beetle line of cars. The company titled the campaign 'The Last Mile,' and it encourages people to share memories related to the Volkswagen Beetle on social media. In order to promote the campaign, Volkswagen hired influencers, as well as Andy Cohen, the talk show host.
Volkswagen's 'The Last Mile' campaign also included billboards in Times Square, which were present during New Year's Eve. Additonally an animated video was created for the campagin, featuring different celebrities who owned the classic car, including Andy Warhol.
Overall Volkswagen's campaign leverages the existing nostalgia for its Beetle line of cars, which could be powerful for many consumers who have previously owned a Volkswagen Beetle.
Image Credit: Andy Cohen