The Super Nintendo World theme park is getting ready to be launched by Universal Studios Japan, so the brand has unveiled a new high-energy music video to highlight the kind of experience patrons could have in store. The 'We Are Born to Play' music video by Galantis featuring Charli XCX takes watchers on an immersive digital ride through a virtual environment dominated by iconic characters from the Nintendo franchise. The video identifies a few of the actual experiences that visitors will be able to take advantage of including the Power Up Band to let them collect coins and compete with fellow guests.
The Super Nintendo World music video is sure to get fans of the brand excited for the launch of the theme park, which is slated to take place in spring ahead of the Tokyo 2020 Summer Olympics.
The Super Nintendo World Japan Music Video Highlights Interactivity
Michael Hemsworth — January 15, 2020 — World
References: usj.co.jp & highsnobiety