The Super Nintendo World theme park is getting ready to be launched by Universal Studios Japan, so the brand has unveiled a new high-energy music video to highlight the kind of experience patrons could have in store. The 'We Are Born to Play' music video by Galantis featuring Charli XCX takes watchers on an immersive digital ride through a virtual environment dominated by iconic characters from the Nintendo franchise. The video identifies a few of the actual experiences that visitors will be able to take advantage of including the Power Up Band to let them collect coins and compete with fellow guests.
The Super Nintendo World music video is sure to get fans of the brand excited for the launch of the theme park, which is slated to take place in spring ahead of the Tokyo 2020 Summer Olympics.
What's Driving This Trend
- Virtual Theme Parks
- The immersive experience provided by the Super Nintendo World music video highlights the potential for virtual theme parks as a trend.
- Interactive Merchandise
- The Power Up Band featured in the Super Nintendo World music video highlights the trend towards interactive merchandise that enhances the theme park experience.
- Collaborative Promotions
- The collaboration between Galantis, Charli XCX, and Nintendo in the Super Nintendo World music video highlights the trend towards collaborative promotions between brands in the entertainment industry.
Who This Affects Most
- Entertainment
- The Super Nintendo World music video highlights the potential for innovation within the entertainment industry by leveraging popular franchises.
- Gaming
- The Super Nintendo World music video highlights the gaming industry as a potential partner in the development of new theme park experiences.
- Retail
- The Power Up Band featured in the Super Nintendo World music video highlights the trend towards interactive merchandise that enhances the retail experience.
