Awareness-Raising Video Games

Bushfire Rescue Tactics is Jezz Kabanov's Bushfire Recovery Effort

Bushfire recovery efforts are of special importance as Australia is facing one of its most disastrous fires in decades. Different communities and world leaders are jumping on the bandwagon to assist with resources and money. One of the more creative endeavors is launched by Jez Kabanov who grew up in Springwood — "one of New South Wales' most fire-prone regions."

Jez created an interactive bushfire recovery effort through a game. The game is billed as "cute, light, and deadly serious." In it, players control native wildlife and each animal has special abilities. Kangaroos can jump over obstacles, for example. The objective of the game is to search for "survivors, save homes, and attempt to fight back against the approaching inferno."

The game is said to raise awareness and funds for NSW Wildlife Information, Rescue and Education Service (WIRES).

Image Credit: Jez Kabanov

Interactive Gaming for Social Causes
Creating video games that engage players in social issues, raising awareness and funds for charitable causes.
Serious Gaming for Disaster Preparedness
Developing games that simulate real-life scenarios to educate and prepare people for natural disasters.
Gamification of Philanthropy
Using game mechanics and design principles to encourage donations and support for charitable organizations.

Industries Being Reshaped

Gaming
Leveraging the power of gaming to create socially impactful experiences and engage players in meaningful activism.
Wildlife Conservation
Utilizing technology and interactive platforms to raise awareness and funds for wildlife conservation efforts.
Disaster Relief
Integrating gamified approaches to disaster preparedness and recovery efforts, enhancing community resilience and awareness.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 32%
Freshness 9%