One of the main reasons that fast food drive-thrus exist is so that consumers can quickly grab a meal while they are on the go. With its '12-Hr Drive Thru,' Popeyes is turning this notion on its head, all as a means of promoting its 12-hour marinated chicken.
On a remote road in Texas, Popeyes set up only a drive-thru ordering station, noting that orders for its 12-hour marinated chicken would promptly be ready upon a driver's arrival in New Orleans.
In the same way that individuals and groups of people alike embarked on long journeys for menu items from Popeyes, people will have the chance to experience the 12-Hr Drive Thru for a limited time in November—and those who commit to making the trip in advance have the opportunity to win a year of free chicken.
Popeyes 12-Hour Drive-Thru from JoLeighn on Vimeo.
Popeyes' '12-Hr Drive Thru' Spotlights Its 12-Hour Marinated Chicken
Laura McQuarrie — October 24, 2018 — Marketing
References: 12hrdrivethru & foodandwine