There is a staggering amount of grocery store food waste that is generated on a daily basis and Hellmann's set out to bring awareness to this reality with a stunt.
To highlight the fact that "Canadians waste enough food every minute to feed a stadium," Hellman's collected food from local grocery stores that would have otherwise gone to waste and repurposed the ingredients into free stadium food. As the packed stadium enjoyed their snacks at the sports event, Hellmann's shared a video during halftime to reveal that people were actually eating food waste scraps.
To tackle food waste on a larger scale, Hellmann's is teaming up with Maple Leaf Sports & Entertainment to collect the food leftover from stadium events, so that it can be shared with the people who need it most.
Repurposed Stadium Food
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Plant-Based Sandwich Spreads
Artisanal Deli-Inspired Packaging
Alternative Ingredient Dressings
Old-Fashioned Condiment Branding
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