The Cartier Parfums Pop-Up Celebrates a Diamond-Inspired Fragrance

 - Oct 18, 2018
References: cartier & thecut
The first-ever Cartier Parfums pop-up has been launched in New York in celebration of the launch of Carat, the brand's new perfume inspired by diamonds.

Upon entering the perfume pop-up, people are greeted by a wall of mantras that are written on postcards, including inspirational phrases like "reveal all the carats that shine through you," that can be sent anywhere in the world for free. There's plenty more to discover at the pop-up, including complimentary flower workshops, scented meditations and boxes that can be opened to dispense perfume scents.

One of the main attractions at the Cartier Parfums pop-up is Mille Facettes, a multi-sensory light installation that allows visitors to feel as if they are stepping inside of a diamond, which diffuses light and color beautifully and provides the perfect backdrop for an Instagram photo.